MARKETING ESSENTIALS Textbook - The DECA Connection (2009, Glencoe)
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MARKETING ESSENTIALS Textbook - The DECA Connection
Authors: Lois Schneider Farese Grady Kimbrell Carl A. Woloszyk, Ph.D. Publisher: Glencoe Copyright: 2009 Pages: 875 CONTENTS: UNIT 1 THE WORLD OF MARKETING Chapter 1 Marketing is All Around Us Chapter 2 The Marketing Plan UNIT 2 ECONOMICS Chapter 3 Political and Economic Analysis Chapter 4 Global Analysis UNIT 3 BUSINESS AND SOCIETY Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues UNIT 4 SKILLS FOR MARKETING Chapter 7 Basic Math Skills Chapter 8 Communication Skills Chapter 9 Technology Applications for Marketing Chapter 10 Interpersonal Skills Chapter 11 Management Skills UNIT 5 SELLING Chapter 12 Preparing for the Sale Chapter 13 Initiating the Sale Chapter 14 Presenting the Product Chapter 15 Closing the Sale Chapter 16 Using Math in Sales UNIT 6 PROMOTION Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements UNIT 7 DISTRIBUTION Chapter 21 Channels of Distribution Chapter 22 Physical Distribution Chapter 23 Purchasing Chapter 24 Stock Handling and Inventory Control UNIT 8 PRICING Chapter 25 Price Planning Chapter 26 Pricing Strategies Chapter 27 Pricing Math UNIT 9 MARKETING INFORMATION MANAGEMENT Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research UNIT 10 PRODUCT AND SERVICE MANAGEMENT Chapter 30 Product Planning Chapter 31 Branding, Packaging, and Labeling Chapter 32 Extended Product Features UNIT 11 ENTREPRENEURSHIP AND FINANCE Chapter 33 Entrepreneurial Concepts Chapter 34 Risk Management Chapter 35 Developing a Business Plan Chapter 36 Financing the Business UNIT 12 EMPLOYABILITY AND CAREER DEVELOPMENT Chapter 37 Identifying Career Opportunities Chapter 38 Finding and Applying for a JobThese materials were purchased from a school district's surplus sale.We ship within 1 business day of receiving payment. Thank you!
Authors: Lois Schneider Farese Grady Kimbrell Carl A. Woloszyk, Ph.D. Publisher: Glencoe Copyright: 2009 Pages: 875 CONTENTS: UNIT 1 THE WORLD OF MARKETING Chapter 1 Marketing is All Around Us Chapter 2 The Marketing Plan UNIT 2 ECONOMICS Chapter 3 Political and Economic Analysis Chapter 4 Global Analysis UNIT 3 BUSINESS AND SOCIETY Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues UNIT 4 SKILLS FOR MARKETING Chapter 7 Basic Math Skills Chapter 8 Communication Skills Chapter 9 Technology Applications for Marketing Chapter 10 Interpersonal Skills Chapter 11 Management Skills UNIT 5 SELLING Chapter 12 Preparing for the Sale Chapter 13 Initiating the Sale Chapter 14 Presenting the Product Chapter 15 Closing the Sale Chapter 16 Using Math in Sales UNIT 6 PROMOTION Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements UNIT 7 DISTRIBUTION Chapter 21 Channels of Distribution Chapter 22 Physical Distribution Chapter 23 Purchasing Chapter 24 Stock Handling and Inventory Control UNIT 8 PRICING Chapter 25 Price Planning Chapter 26 Pricing Strategies Chapter 27 Pricing Math UNIT 9 MARKETING INFORMATION MANAGEMENT Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research UNIT 10 PRODUCT AND SERVICE MANAGEMENT Chapter 30 Product Planning Chapter 31 Branding, Packaging, and Labeling Chapter 32 Extended Product Features UNIT 11 ENTREPRENEURSHIP AND FINANCE Chapter 33 Entrepreneurial Concepts Chapter 34 Risk Management Chapter 35 Developing a Business Plan Chapter 36 Financing the Business UNIT 12 EMPLOYABILITY AND CAREER DEVELOPMENT Chapter 37 Identifying Career Opportunities Chapter 38 Finding and Applying for a JobThese materials were purchased from a school district's surplus sale.We ship within 1 business day of receiving payment. Thank you!
